MEET THE TEAM
Heather Shaw Menis
FOUNDER
After 15 years of public relations and marketing experience, Heather Shaw Menis left the corporate world to pursue her entrepreneurial goals. Her mission; to bring corporate know-how to small and locally-owned fashion, beauty, lifestyle, and design businesses looking to establish their brand in the DC market and beyond. From directing local marketing efforts for Saks Fifth Avenue to launching boutique hotels and fine dining restaurants in DC, Heather has built a vast network of contacts in the DC market and the luxury market nationwide.
She has added value to both for-profit and non-profit organizations by connecting these entities in creative and mutually beneficial ways. A passionate publicist, Heather has worked on award-winning campaigns while at two of the DC area’s top public relations agencies. She also maintained a 50 to 1 Return on Investment for local marketing events at Saks Fifth Avenue. Her work in-house for both the iconic international fashion brand and one of the fastest growing hospitality companies in the country taught her how to most effectively increase revenue via multi-lateral campaigns.
Diana Ho
CLIENT OPERATIONS DIRECTOR
Diana Ho is an experienced public relations professional with a background in account management, communications, and event coordination. She began her career at a leading DC political communications firm, working closely with senior leadership to deliver advocacy and media relations strategies for a high-profile client. These efforts supported national initiatives aimed at increasing high school graduation rates and public access to technology.
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At a global event company, she provided comprehensive support to the executive team, facilitating seamless day-to-day operations and handling critical communication across 18 offices worldwide. She joined Northern Virginia Magazine at its inception as a Senior Account Manager, where she built and managed a diverse portfolio of advertisers, consistently exceeding sales targets and cultivating long-lasting client relationships. Her organizational skills and keen eye for detail makes her a crucial asset to the Fifth & Main PR team.
Alexis Klun
PUBLIC RELATIONS + SOCIAL MEDIA INTERN
A 2025 University of Maryland graduate focused on Public Relations and Business, Alexis Klun brings diverse experience spanning agency work, collegiate athletics media, digital marketing, and event planning.
She has managed multi-client social media accounts and served as the Director of PR & Marketing for her sorority. She also supported the media team at Maryland Athletics and contributed to strategic communications and podcasts in D.C.
She specializes in PR, content strategy, and digital media, and is a proud alum of UMD’s College Park Scholars: Environment, Technology & Economy program.