CASE STUDIES
Grooming Lougne
GroomingLounge.com, the nation’s premier resource for men’s grooming, hired Fifth & Main PR to grow brand recognition nationwide, as they set out to launch a franchise program.
SERVICES
Social Media
Event Management
To accomplish this, we created a story from the brand’s unique vantage point that would be of interest in markets nationwide.
We conducted a study to determine which US cities were home to the country’s most handsome men (based on their spend on personal care products, services and apparel and how fit they were).
​
Our pitch identified GroomingLounge.com as the nation’s foremost expert on ‘handsomness’ and highlighted markets that may be of interest for potential franchise owners.
​
The effort resulted in over 200 TV segments, over 100 online and print articles and countless radio mentions. Outlets that discussed our study included the Today Show, Good Morning America , Newsy.com, Yahoo Travel, New York Post and The Washington Post.
​
Not only did the pitch increase brand awareness nationwide, it resulted in increased product sales and solidified a top Google result for GroomingLounge.com - a "Most Handsome Cities" search in Google, turns up our study as the top answer.
200+
TV segments
100+
Online and print articles
and radio mentions
7
Outlets that discussed
our study
